Willie's competence as a UX researcher has been proven while working with him when we redesigned the home.io website. With his robust leadership, Willie ensured that data-driven decisions translated into user-centric designs greatly.

Willie began with a detailed research design so we could be confident that all needed knowledge was collected during each stage of every given project. Through those user discussions, he learned about users' struggles while navigating our old site. Then Willie composed a study of usability, specifically designed to investigate the validity of projected answers to the problems. A cooperative method showed the ability to listen to input from the team and negotiate future research goals.

I was repeatedly amazed at how Willie made his complex and rich qualitative and quantitative data into an easy-to-understand story. He provided invaluable insights and recommendations for user needs and behaviors, mapping out practical opportunities consistent with our business objectives. Willie discovered the insights that became vital for the website, navigation, and responsive style.

Willie, being an excellent team player, also provided mentorship opportunities for the team members of our UX research group. He walked them through making discussion guides, moderating the sessions, observing the body language, and asking revealing questions. His work had a major effect on the team's user research capacity.

Being the one responsible for the systemized process, creative problem-solving, and inclusive leadership of this project, Willie made the project exceptionally successful. His interest in studying users immediately improved visitor engagement, conversion, and retention on the newly developed home.io platform. Willie deserves maximum attention in any UX research and leadership role.

Andrew S.