Willie Liz
Willierliz@gmail.com
Product Designer UX/UI: Crafting Accessible and Engaging User Experiences: Leveraging a Diverse Background in Industrial Design, Sales, Consulting, and Project Management
Skills
UX Design | User Research, Information Architecture, Interaction Design, Visual Design, Usability Testing, Prototyping, Collaboration, Empathy, Adaptability, Analytical Skills, Communication Skills, Problem-Solving
UX Research | User Interviews, Surveys, Usability Testing, Contextual Inquiry, Card Sorting, Persona Creation, Journey Mapping, Heuristic Evaluation, A/B Testing, Eye Tracking, Remote Research, Data Analysis, Synthesis Skills,
Tools | Figma, Sketch, Balsamiq, Google Suite, Photoshop, Rhino 3D, Illustrator, InDesign, AI, Adobe CC, Keynote, Powerpoint
Professional Experience
Open mic Guru | Product Designer Ux/Ui (contract)
March 2024 - Present
Collaborated with the founder and engineer to develop a web app.
Planned and executed UX research to gather data.
Ensured alignment with project vision and goals.
Developed a WCAG AA-compliant UI/UX.
Vlocator | Ux/Ui Designer (contract) six-week sprint
Designed UI/UX and served as Storyboard Artist.
Produced actionable research artifacts to guide design.
Acted as liaison to align teams with the founder's vision.
Orchestrated meetings as Scrum Master, fostering collaboration.
Spot On | Account Executive | New York City May 2023 - October 2023
Demonstrated ability to meet sales goals through a metrics-driven approach and excellent prospecting skills.
Led 50 discovery client calls per week driving SAAS sales and closing an average of $50,000 per account
Applied technology basics to business scenarios, embracing feedback and accountability.
Yelp | Senior Account Executive | Remote December 2018 - May 2022
Engaged clients to understand their needs.
Developed project plans and secured financing.
Coordinated with vendors for material procurement.
Maintained stakeholder communication, resulting in a 40% YoY sales improvement.
Lowes | Project Manager | New York City February 2015- September 2018
Engaged clients to comprehend their needs and requirements.
Developed project plans and secured financing.
Coordinated with vendors for material procurement and delivery arrangements.
Maintained open communication with stakeholders and provided sales-enhancing training to store staff, resulting in a remarkable 40% YoY sales improvement.
Consultant | Industrial Designer | Remote June 2012 - December 2018
Utilized strategic design thinking for client solutions.
Managed projects from ideation to production.
Created innovative product concepts and detailed renderings.
Collaborate cross-functionally to integrate design with business needs.
UX Design Projects
Menty | Ux Ui Designer | Design for marginalized corporate creatives
two-week sprint
Overhauled The Last Bookstore LA website to improve usability and accessibility.
Conducted analysis, usability tests, and WCAG compliance checks.
Synthesized user feedback through affinity mapping.
Developed feature inventory, journey map, and site map.
LastbookstoreLA.com | Ux Ui Designer | Redesigned The Last Bookstore LA website three-week sprint
Elevated user experience and addressed usability challenges.
Conducted analysis, usability tests, and WCAG compliance checks.
Synthesized user feedback through affinity mapping.
Developed feature inventory, journey map, and site map.
Homenow.io | Ux Researcher, Ui Designer four-week sprint
Led the discovery phase presentation as Research Lead.
Established research objectives to understand behaviors and interactions.
Conducted screener surveys and in-depth interviews.
Created the final UI design following WCAG AA standards.
Education
UX Design Immersive | General Assembly | Remote December 2023-March 2024
Full-time program in UX/UI design with 480+ hours of study and practice.
Executed end-to-end UX/UI design processes for six projects.
Academy of Art University, San Francisco — BFA Industrial Design June 2012