Willie Liz

Willierliz@gmail.com

 willieliz.com | in/

Professional Experience

LePal.AI, Product Designer UX/UI (Fellowship)
June 2024 – Present

  • Conducted user research, interviews, and usability testing to refine prototypes, increasing usability scores by 25%.

  • Designed accessible, WCAG-compliant interfaces for a mental health app aimed at Gen Z users.

  • Collaborated with cross-functional teams to implement feedback, leading to a 30% improvement in task completion rates.

  • Created user journey maps and personas to align product design with target audience needs.

Open Mike Guru, UX Designer
March 2024 – Present

  • Partnered with the founder to develop a WCAG AA-compliant web app from concept to prototype.

  • Led UX research to gather qualitative and quantitative data, driving 40% higher user engagement.

  • Designed intuitive interfaces using Figma, streamlining onboarding flows by 20%.

  • Developed comprehensive documentation and reporting to align stakeholders’ vision.

Lowe’s, Project Manager
December 2015 – September 2018

  • Oversaw cross-departmental projects, ensuring timely completion and adherence to budget.

  • Reduced project timelines by 15% through effective workflow optimization.

  • Managed a team of 10+, fostering collaboration and achieving a 95% success rate on deliverables.

Consultant, Industrial Designer
June 2012 – December 2018

  • Designed and delivered technical illustrations and prototypes for engineering teams.

  • Utilized tools like Adobe Illustrator and Microsoft Visio to create detailed visual documentation.

  • Provided project management support, increasing efficiency by 20% through task prioritization.

Skills

  • UX/UI Design: Figma, Sketch, Adobe XD

  • Research: User Interviews, Usability Testing, Affinity Mapping

  • Accessibility: WCAG Compliance, Inclusive Design

  • Tools: JIRA, Confluence, Microsoft Visio

  • Technical Illustration: Adobe Illustrator, Screen Capture Software

UX Design Projects

Menty, UX/UI Designer
December 2023

  • Designed a platform catering to marginalized corporate creatives, enhancing accessibility features to improve inclusivity.

  • Developed high-fidelity prototypes that increased stakeholder satisfaction by 30%.

Vlocator | UX Architect
2022 – 2023

  • Redesigned app interfaces to align with user needs, leading to a 40% growth in user engagement.

  • Collaborated with developers to launch a new app version that prioritized data-driven design.

Education

Academy of Art University, San Francisco,  BFA Industrial Design    

2012     

General Assembly, UX Design Immersive
Location: Virtual

  • Completed an intensive 10-week program, mastering user-centered design methodologies.